Client: Popular Canadian Consumer Brand
Industry: Food & Beverage
Focus: Complete Value Chain & Logistics Solutions Using TLS ValueStream
Executive Summary
In a transformative partnership with Thomas, Large & Singer (TLS) utilizing our comprehensive ValueStream solution, a popular Canadian consumer brand revitalized its U.S. operations, boosting annual revenue by an impressive 700%. TLS not only shifted the focus from a royalty to a direct distribution model but also emphasized marketing and data-driven sales
This case exemplifies TLS’s capability to leverage deep industry connections and complete operational expertise across North America, offering substantial growth opportunities for CPG brands looking for a comprehensive financial and logistics partner.
The Problem
For over a decade, this popular Canadian consumer brand’s venture in the U.S. market had been stagnating, with annual revenue hitting a plateau. Their original royalty model operated on a minimal involvement basis, yielding a steady but uninspired 3% income with no incentive for growth or investment. This lack of momentum left this client in a difficult position, needing a radical shift away from a purely transactional relationship with the market.
Key Challenges
Lack of Growth Opportunities:
Royalty Model Issues:
Operational Inefficiencies:
The Solution
This popular Canadian consumer brand’s U.S. operations sought a transformative approach and partnered with Thomas, Large & Singer (TLS), leveraging our expertise in complete value chain management and our ValueStream solution. TLS proposed a comprehensive overhaul of their logistics and supply chain strategy, aiming to empower sales and improve market penetration.
Strategic Initiatives Undertaken By TLS:
- Vendor Consolidation: TLS became the vendor of record, centralizing operations and reducing overhead costs.
- Supply Chain Optimization: Setup of a centralized warehouse and streamlined logistics, managed by TLS.
- Infrastructure Development: Establishment of a U.S. office and backend systems to support scaled operations.
- Strategic Relocation: Key personnel from TLS constantly engaged on-ground to ensure smooth transition and operations.
- Partnership Leverage: Utilized long-standing industry contacts to enhance operational efficiency and supplier relations.
The Results
The partnership between this popular Canadian consumer brand and TLS’ turn-key solution resulted in a dramatic turnaround. Projected annual revenues soared to an over 700% increase, fundamentally reshaping the U.S. arm of their business.
Outcomes of the Partnership
Improved Profit Margin:
Revenue Growth:
Operational Excellence & Renewed Market Focus:
“Working with TLS allowed us to focus on building our brand while they made sure our product was shipping on time. This partnership helped us change our strategy in the U.S. from just collecting revenue to actively growing in the market. TLS’s top-notch logistics and vendor services were key to this success.” – Senior Executive, Popular Canadian Food & Beverage Brand
Ready to revolutionize your brand’ s market approach with an experienced, comprehensive logistics partner?
Discover how our ValueStream solution can tailor a similar transformation for your brand. Contact TLS today to explore a partnership that moves beyond logistics to drive real market growth!
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