Amazon Buy Box Optimization Success Story

by | Oct 18, 2025 | Case Studies

Reclaiming Buy Box Control and Brand Integrity on Amazon Marketplace

Executive Summary

A health and wellness brand was struggling to maintain control of its Amazon Marketplace presence due to pricing undercuts and listing hijackings. TLS stepped in with a comprehensive Amazon buy box optimization strategy that restored visibility, stabilized operations, and helped the brand grow its SKU count and revenue.

Key Business Challenges

  • Numerous unauthorized sellers undercutting pricing, posing a threat to the brand’s reputation
  • Frequent loss of the Buy Box, a critical source of revenue
  • Widespread ASIN hijacking — most listings were compromised overnight in 2022
  • Errors in Amazon purchase orders and fulfillment
  • Compliance issues from third-party sellers violating Canadian packaging regulations

TLS Solution

TLS launched a structured marketplace recovery plan:

  1. Buy Box Strategy: Shifted the brand from third-party to first-party Amazon seller, giving it better control over pricing, product listings, and fulfillment.
  2. Ongoing Monitoring: The TLS team implemented constant oversight of product detail pages to catch errors early and fix them quickly.
  3. Dedicated Vendor Manager: Brought in to handle operational concerns and advocate directly with Amazon on the brand’s behalf.
  4. Regulatory Enforcement: TLS’s consultative approach identified and reported sellers violating Canadian regulations, helping enforce listing compliance and protecting the brand’s integrity.
  5. Detail Page Optimization: Improved the design and copy of Amazon product pages to boost visibility and increase purchase appeal.

Results

  • Reclaimed control of the Buy Box across major SKUs
  • Protected listings from hijacking and maintained product integrity
  • Resolved fulfillment and ordering issues through Amazon vendor support
  • Expanded SKU count and now outsells major competitors like Walmart and Loblaws
  • Strengthened relationship with Amazon for long-term operational stability

 

“2022 was a very challenging year for our brand as we unfortunately fell victim to the majority of our ASIN’s being hijacked overnight. This was a serious problem that ultimately required a lot of persistence, departments and patience in order to reclaim control of our listings. TLS played an integral role in working our way through this tough time guiding and consulting us to learn and implement several tactics which ultimately  strengthened our brand protection and security and a much improved relationship with Amazon.”
— Senior Executive, Health & Wellness Brand

Dealing with hijacked listings or Buy Box loss?

TLS can help you regain control and boost your Amazon performance. #ChangingHowCPGWorks

Speak to the TLS Team