Empowering an Emerging CPG Brand with Technology, Insights, and Shared Services

by | Sep 23, 2025 | Case Studies

Executive Summary

An emerging CPG brand needed greater visibility into its operations and a way to manage trade spend without the budget to support expensive enterprise systems. TLS delivered a tailored solution using its shared services platform, allowing the brand to tap into advanced analytics and internal support without the high cost.

Key Business Challenges

  • Limited data visibility and reporting capabilities
  • Difficulty managing trade promotions effectively
  • Lack of access to tier-one CPG data analytics and sales forecasting technologies, such as Exceedra, Tableau powered by Salesforce, etc.
  • No internal team to manage or interpret analytics tools

TLS Solution

TLS addressed these challenges through:

  1. Technology Implementation: Full access to TLS’s Tier One Platform, including Tableau for data visualization, enabling better insight into sales, operations, and promotions.
  2. Cost-Effective Solutions: Enterprise tools were delivered in a budget-friendly framework, giving the brand access to top-tier platforms without excessive overhead.
  3. In-House Resources & Training: TLS provided both ongoing and ad-hoc training, ensuring the CPG brand’s internal users could confidently use new tools to drive performance.
  4. Shared Services: The brand benefited from TLS’s shared analytics and support structure, eliminating the need to build out its own internal systems.

Results

The partnership between TLS and the emerging CPG brand delivered measurable, bottom-line results:

  • Improved Trade Spend Visibility
    The brand achieved approximately $180,000 in savings from making better trade decisions, enabling the brand to hold the retailer accountable.
  • Enhanced Competitiveness
    By gaining access to TLS’s Tier One Platform and advanced analytics, the brand saved its initial capital expense in software subscription costs compared to building and maintaining its own solution.
  • Greater Business Transparency
    TLS’s technology provided full visibility into costs and performance metrics. This clarity led to a 141% increase in growth over 365 days, as redirected focus and data-backed decisions drove aggressive business scaling.
  • Operational Efficiency Gains
    The brand improved data-driven decision-making, controlled promotional spend more effectively, and streamlined internal processes without growing headcount.
  • Scalable, Affordable Tools
    TLS enabled access to Tableau and trade management systems through a shared services model, allowing the brand to act like an enterprise without investing in a larger infrastructure.

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