This approach is especially advantageous for clients located outside of Canada who want local representation to actively manage their business through a combination of direct sales and broker management. Our strong relationships with many Canadian brokers enable us to also offer assistance in sourcing the perfect broker for your company.
Establishing sales and promotion budgets. This includes a comprehensive trade spend management approach to achieve favourable ROI
Performing continuous progress reviews, including trackers, and monitoring the business
Monthly and Quarterly Business reviews, but also day to day contact with the broker to provide strategic direction, and monitor the business
Evaluating customer product mix and detail merchandising strategies
Maintaining strong customer trade relationships
Identifying new business opportunities in the market, e.g. alternate channels, new listings, and monitoring competitive activity
Coordinating sales and marketing activities to ensure they are working in tandem for a smooth implementation
The TLS Private Brands Division is one of Canada’s largest with over 50 years of experience and 2500+ product launches.
With the retail landscape continuing to shift and consumer expectations constantly evolving, there’s no denying that Private Brands have become a critical pillar of any retailer’s strategy. But it’s not a case of one-size-fits-all….that’s where we fit in!
We are strictly focused on private brands, with suppliers stemming world-wide and items founds in every single aisle of the grocery store.
We develop solutions to ease our clients’ pain points by helping to answer all their questions surrounding the WHO – WHAT – WHERE – WHY & HOW of selling in Canada.
Specifically, we aim to incorporate our expertise in helping with the below 3 categories:
Our goal is to inspire all aspects of Private Brand development, from strategy to execution to consumer engagement. Our unique approach helps our clients set themselves apart — amplifying brand presence, category success and speed to shelf.
Our talented associates, paired with our experience in brand development, allows us develop a unique process and culture that delivers results that focuses on your selling and manufacturing objectives.